Understanding Local Falcon Metrics
What ARP, ATRP, SoLV, and other ranking metrics mean and how to interpret them.
Quick Reference
| Metric | Full Name | Scale | What It Means |
|---|---|---|---|
arp |
Average Rank Position | 1–20+ | Average ranking across all grid points. Lower is better. 1.0 = #1 everywhere. |
atrp |
Average Top Rank Position | 1–20+ | Average of the best ranking at each grid point. Shows your peak performance. |
solv |
Share of Local Voice | 0–100% | Your share of visibility in local search results. Higher is better. |
saiv |
Share of AI Voice | 0–100% | Your visibility in AI platform results (ChatGPT, Gemini, etc.). AI equivalent of SoLV. |
found_in |
Found In | 0 to grid points | Number of grid points where your business appeared in results. |
Core Metrics Explained
ARP — Average Rank Position
Calculated across all grid points in a scan. A score of 1 is the best possible (ranked #1 at every point); 20+ means not found. A score of 3.5 means you average position 3–4 across the grid. For local businesses, under 5.0 is strong.
ATRP — Average Top Rank Position
Similar to ARP but only considers the top (best) rank at each grid point. ATRP shows your ceiling — how well you perform in your strongest areas.
SoLV — Share of Local Voice
A percentage of local search visibility you own. 100% means you rank #1 at every grid point. 50% means you have half the possible visibility. Think of it as your market share of local search.
SAIV — Share of AI Voice
Same concept as SoLV but for AI platforms (Google AI Overviews, ChatGPT, Gemini, Grok, etc.). Measures how often AI recommends your business. Used in place of SoLV for AI-platform scans.
found_in
Raw count of grid points where your business appeared. On a 7x7 grid (49 points), found_in=35 means you appeared in 71% of the scanned area.
Competitive Metrics
These fields appear in scan reports and competitor reports.
| Metric | Description |
|---|---|
competition_solv |
Aggregate SoLV held by all competitors combined. |
max_solv |
Theoretical maximum SoLV (the ceiling). |
opportunity_solv |
Gap between your current SoLV and max_solv — your growth potential. |
total_competitors |
Number of unique competitors found across all grid points. |
Movement Metrics
Movement metrics track changes between consecutive scans.
| Metric | Description |
|---|---|
arp_move |
Change in ARP since previous scan. Negative = improved (moved up). |
atrp_move |
Change in ATRP since previous scan. |
solv_move |
Change in SoLV since previous scan. Positive = improved (gained share). |
Movement metrics appear in trend reports and campaign reports. They compare the latest scan to the previous one.
Reviews Analysis Metrics
| Metric | Description |
|---|---|
RVS |
Review Volume Score — quantitative measure of review volume. |
RQS |
Review Quality Score — qualitative measure of review quality. |
Reviews Analysis is a separate premium feature ($19/location) that evaluates up to 1M Google reviews for a target business plus up to 3 competitors.
report_key,date,keyword,location,arp,atrp,solv,found_in,total_competitors,competition_solv,max_solv,opportunity_solv